Allucent Identity Rebrand
Originally called CATO-SMS, Allucent is a global clinical development consultant with over 30 years of experience servicing small to mid-sized Pharma companies looking for breakthrough therapeutics. After several mergers and acquisitions with different service providers, they needed a new name and brand identity to realign with their strategic goals.
The new name is based on the latin word Alluceo, meaning shining or shining a light upon something. The logo mark has a shape of a hanging lamp inside the negative space of the letter A to reinforce the meaning of the name.
