Avomeen Brand Campaign & Identity: A Bold Evolution in Science & Innovation
Avomeen, a full-service Contract Research Organization (CRO) based in Ann Arbor, Michigan, was evolving its positioning to better reflect its expertise, innovative thinking, and commitment to solving complex R&D challenges. To support this transformation, Avomeen needed a comprehensive brand campaign—one that would not only redefine its visual identity but also establish a stronger, more cohesive presence across all touchpoints.
The assignment was to develop a fresh brand identity, a compelling messaging platform, and an integrated marketing campaign that would amplify Avomeen’s role as a trusted partner in scientific innovation. This included a new logo, refined brand positioning, and the launch of key marketing tactics—most notably, a brand-new website designed to improve engagement and clearly communicate Avomeen’s unique value across multiple industries, from pharma and biotech to industrial manufacturing and consumer products.
By creating a dynamic and cohesive brand experience, the campaign positioned Avomeen as an accessible, collaborative, and ingenious leader in the world of research and development—one that thrives on solving challenges and driving meaningful impact.
Creative Brand Campaign

Banner Ads




Brand Logo


Brand Banners




Business Card Design

Brand Guidelines






Website

Homepage Design

About Us Page Design

Knowledge Center Page Design
