There are over 19 million searches on beauty terms. 5.6 million beauty related videos on Youtube. 33 million women visit beauty sites each month.
Walgreens Discover Beauty Within brings it all together in a make-over style video series. With an expert host, she takes 14 real people with real beauty needs and ask experts from make-up and styling to Walgreens professionals to help create their transformation.
Web series was showcased on a microsite that features products in the videos from Revlon, L'Oreal, Maybelline, Nexxus, etc. Other content include 20 short beauty tips clips, beauty blog, product deals and monthly promotions. Video content was also promoted via integrated paid media partnerships.
At launch, the discoverbeautywithin.com received over 200,000 unique visitors.
