Jenn-Air Transformed The Kitchen.
We gave our sophisticated audience a simple way to transform their kitchens right before their eyes.
The campaign launched in Architectural Digest with a 4-page insert that has a die-cut swatch allowing users to hold it over their existing appliance and see how Jenn-Air would look in their kitchen. We also created DesignVision, a mobile app and The Design Guide catalog that has the full line of appliance swatches.
The campaign helped consumers envisioned their dream kitchens, gave them new ways to engage with Jenn-Air, and enhanced their perception of the brand. The work was recognized with 6 CADM Tempo Awards including Best in Marketing and Creative Execution.
DesignVision Mobile App
The Dream Guide Catalog