Synthroid Smart Motivational Profiles
Synthroid Smart Motivational Profiles is a powerful customer segmentation strategy and training program that arms the sales force with key messaging insights to optimize each call.
In-depth physician interviews drove the elements which include a Playbook, At-a-Glance brochure and a iPad training app that tests rep’s knowledge of segmentation types and appropriate messaging responses.
The program won 2016 International Advertising Competition (IAC)for Best Pharmaceutical Education App.
In-depth physician interviews drove the elements which include a Playbook, At-a-Glance brochure and a iPad training app that tests rep’s knowledge of segmentation types and appropriate messaging responses.
The program won 2016 International Advertising Competition (IAC)for Best Pharmaceutical Education App.
Audience Segmentation Training App
Home Screen
Individual Segment Data
Finding The Right Message
Match the Right Segment
Achievement Badges
Comprehensive Playbook
At-A-Glance Reference Brochure