Thermo Fisher: Cryo-EM for All Campaign
The Assignment
Cryo-EM is a technique that uses a beam of electrons on frozen samples to examine the structures of molecules and materials at the atomic scale. It reveals much more finer details allowing scientists to study complex proteins that are important to understanding and treating key human health issues and diseases.
Thermo Fisher was to launch a lower-end Cryo-EM product for non-experts. This newer product is considered easier to use and is less expensive than the other products in the portfolio. The objective was to build awareness that this new technology that’s more accessible than ever.
Product Story
Brand Concept Adlob
