How did Walgreens stay top of mind during flu season? By giving the attention to others.
Through social media, Walgreens empowered their customers to donate over $6 million in flu shots to those in need. For every store check-in via Foursquare or Places, a flu shot was donated to a charitable organization. Participants could then go to the campaign’s Facebook tab and vote for which cause they wanted to receive the most flu shots. The response was overwhelming: quadrupling page likes, owning nearly 75% of the competition’s conversation, and spiking sales. Most importantly, people were able to change lives with their everyday routine.
The Walgreens Flu Check In campaign earned 4 Shorty Awards.
Best Viral, Best Use of Foursquare, Best Location Based, Best in Show. 1 CIMA Award, Best Use of Social. 1 eTail, Best Use of Social Cause.
Best Viral, Best Use of Foursquare, Best Location Based, Best in Show. 1 CIMA Award, Best Use of Social. 1 eTail, Best Use of Social Cause.
